SEO Audit Techniques That Actually Work
You'll walk through practical methods that reveal what's holding your site back. No fluff—just the exact techniques professionals use to diagnose technical issues, content gaps, and ranking opportunities.
What You're Actually Learning
Each module breaks down a specific audit area. You'll see how to spot problems, what tools to use, and how to prioritize fixes that make the biggest difference.
Technical Foundation Check
Learn how to crawl your site like search engines do. You'll identify broken links, redirect chains, and indexing issues that prevent pages from ranking.
On-Page Content Audit
Evaluate title tags, meta descriptions, and header structure. You'll see which pages have thin content and where keyword targeting falls short.
Performance Analysis
Measure Core Web Vitals and identify bottlenecks. You'll understand why page speed matters and how to fix the issues that slow your site down.
Backlink Profile Review
Assess link quality and anchor text distribution. You'll spot toxic links that could trigger penalties and find opportunities to build stronger connections.
Competitive Gap Analysis
Compare your site against competitors who rank higher. You'll discover what content they have that you're missing and where they're getting their links.
Action Plan Development
Prioritize fixes based on impact and effort. You'll create a roadmap that tackles high-value problems first instead of wasting time on minor tweaks.
Who Guides You Through This
These instructors have conducted hundreds of SEO audits for everything from local businesses to enterprise sites. They'll show you the patterns they've learned from real projects.
Petrus van Zyl
Senior SEO Analyst
Petrus specializes in technical audits for e-commerce platforms. He's fixed crawl budget issues and site speed problems that improved rankings by 40+ positions.
Hendrik Botha
Content Strategy Lead
Hendrik runs content audits that identify underperforming pages. His approach to keyword gap analysis has helped clients capture thousands of new organic visitors.
Willem de Klerk
Link Building Specialist
Willem teaches backlink profile assessment. He's cleaned up toxic link portfolios and built white-hat strategies that recovered sites from manual penalties.
Annelie Fourie
Local SEO Expert
Annelie focuses on auditing Google Business profiles and local citation consistency. Her methods have helped regional businesses dominate map pack results.
How the Program Flows
Foundation Setup
Connect your site to essential audit tools. Set up Google Search Console, Analytics, and crawling software so you have all the data you need.
Week 1Technical Deep Dive
Run full site crawls and analyze server logs. Identify indexing problems, duplicate content, and structural issues that confuse search engines.
Week 2-3Content Assessment
Audit existing pages for optimization opportunities. Find keyword cannibalization, thin content, and pages that need refreshing or consolidation.
Week 4-5Off-Page Analysis
Review backlink profiles and competitor link strategies. Identify disavow candidates and uncover link building opportunities in your niche.
Week 6Report Building
Compile findings into actionable audit reports. Learn how to present technical issues to non-technical stakeholders and get buy-in for fixes.
Week 7-8